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Privacy Policy

Effective Date: April 20, 2026
Last Updated: April 20, 2026

BFF Medical Wellness Clinic (operated by Sekunda Medical Group, Inc.) respects your privacy. This Privacy Policy describes our policies and procedures on the collection, use, and protection of your information when you use our services, and tells you about your privacy rights and how the law protects you.

We use your personal data to provide and improve our services. By using our services, you agree to the collection and use of information in accordance with this Privacy Policy.

BFF Medical Wellness Clinic is committed to safeguarding the privacy of our users. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Information We Collect

We collect only the information necessary to provide and improve our services. This may include:

  • Name
  • Email address
  • Phone number
  • Appointment and service history
  • Information you voluntarily provide through our intake forms, online booking system, or in-clinic visits

We do not sell or rent your personal information.

How We Use Your Information

The information collected is used solely for communicating with you as the intended party. No mobile or messaging consent information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may use personal data for the following purposes:
 
  • To provide and maintain our services, including monitoring usage of our services.
  • **To manage your account**: to manage your registration as a patient and provide access to the functionalities of our services available to you as a registered user.
  • **For the performance of a contract**: the development, compliance, and undertaking of purchases or service agreements you have made with us.
  • **To contact you**: To contact you by email, telephone calls, SMS, or other equivalent forms of electronic communication regarding updates, appointment reminders, follow-up care, and informative communications related to our services.
  • **To provide you with news, special offers, and general information** about services and events we offer, unless you have opted not to receive such information.
  • **To manage your requests**: To respond to and manage requests you submit to us.

All messages you send through our services are stored on our servers. BFF Medical Wellness Clinic may use servers and services operated by vetted subcontractors that are bound by confidentiality obligations and prohibited from using your data for their own marketing or promotional purposes.

SMS Disclosure

By opting in to receive SMS messages from BFF Medical Wellness (operated by Sekunda Medical Group, Inc.), you agree to receive recurring text messages that may include appointment reminders, appointment confirmations, follow-up care communications, membership updates, and promotional offers.

 

  • Message and data rates may apply.
  • Message frequency may vary.
  • Reply STOP to opt out of future messages.
  • Reply HELP for assistance, or call 951-824-6121 (Temecula) or 760-854-4222 (San Marcos).

 

**No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.**

 

Consent to receive SMS messages is not a condition of purchase and may be withdrawn at any time.

Disclosure of Your Information

BFF Medical Wellness Clinic does not disclose your personal information to outside organizations for marketing or promotional purposes. Your personal information is kept confidential, except under the following limited circumstances:

  • We have obtained your consent.
  • We need to enforce our Terms of Service.
  • We respond to subpoenas, court orders, or legal processes, or to establish or exercise our legal rights, or defend against legal claims.
  • When we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, potential threats to anyone’s physical safety, violations of our Terms of Service, or as otherwise required by law.
  • We transfer information about you if BFF Medical Wellness Clinic or its assets are acquired by or merged with another entity, subject to the commitments in this Policy.

**All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.**

We may share aggregated, non-identifiable information with others without further notice to you, such as the total number of people who used our services in a specific month or the total number of messages sent during a particular period.

International Data Transfers

Your personal information may be transferred to and processed in locations outside of your state, province, country, or governmental jurisdiction where data protection laws may differ from those in your jurisdiction. We take steps to ensure that your data is handled securely and in line with this Policy, regardless of where it is processed.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Policy unless a longer retention period is required or permitted by law. We will also retain and use your personal information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

Data Security and Handling

We implement industry-standard security measures including encryption, secure servers, and access controls to protect your personal information. All data is stored on secure, HIPAA-compliant servers with 256-bit encryption. We regularly review our security practices to ensure your information remains protected. While no method of electronic transmission or storage is 100% secure, we strive to use commercially acceptable means to protect your personal data.

Cookies and Tracking Technologies

Our services may use cookies and similar tracking technologies to enhance your experience. Cookies are small text files placed on your device to collect information about your activity on our website. You can control the use of cookies through your browser settings, but disabling cookies may limit your ability to use certain features of our services.

Your Choices

You have the right to access, correct, or delete your information. If you have any concerns or questions about your data, please contact us at the information provided below.

Policy Changes

We may update this Privacy Policy from time to time. Any material changes will be communicated through our website. Your continued use of our services implies your acceptance of the updated policy.

Contact Us

San Marcos
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